Luna: AI Model Development
Exploring AI-assisted fashion styling, creative direction, and consistency.
Overview
Luna is an AI model development study exploring how generative tools can support early-stage fashion concepting. I created a consistent digital model identity and used her to test styling, pose direction, beauty concepts, garment visualization, and motion. The project reflects how AI can be used as a creative production tool for fashion editorials, lookbooks, campaigns, and pre-visualization.
Tools Used
Runway ML - AI image generation, workflows, & prompt development
Claude - prompt development
Vogue & Pinterest for visual research
Luna: Digital Model Identity
I started by developing Luna’s base identity: a consistent face, haircut, expression, body language, and styling direction. The goal was to create a recognizable AI model who could be used across different fashion concepts while still feeling like the same person.
Mock casting sheet showing Luna across front-facing, profile, posed, and full-body frames. This established her visual consistency before moving into more styled concepts.
Pose & Body Direction
After establishing Luna’s base identity, I tested pose direction to make the model feel more realistic. These images explore how small shifts in posture, weight, gaze, and body placement can change the mood of the same outfit while keeping the model identity consistent.
Motion Test
I tested Luna in motion to explore how an AI model could move through a simple fashion casting sequence. The movement direction was designed to feel minimal and realistic: walk into frame, look toward the camera, shift weight into a subtle pose, and exit.
Model Creation Workflow
Garment Visualization & Styling Test
I explored how AI can translate a garment reference into a styled model image. Using a simple black asymmetric dress as the source (AllSaints), I directed Luna into the look while preserving the garment’s shape, mood, and minimal styling language.
This test explores how AI can support lookbook development, e-commerce visualization, and early-stage styling concepts.
Editorial Styling Direction
After establishing Luna’s base identity, I explored a sharper editorial styling direction through tailored layering, leather texture, dark eye makeup, and more dynamic pose direction. This test pushed the model beyond casting-style imagery into a campaign-like fashion story.
Beauty Concept & Direction
For the beauty direction, I developed a concept called “Dark Bloom,” inspired by soft floral color palettes and sharper thorn-like graphic details. The look combines pink shimmer, dark eye accents, glossy lips, sharp black nails, and silver hardware to create a beauty story that feels feminine, eerie, and editorial.
First Image- Beauty test exploring pink shimmer, graphic black eye detailing, and a soft editorial expression.
Second Image - Extended beauty direction incorporating nails, silver rings, and hand placement to create a stronger fashion image.