Rutheny Jewelry
Merchandising, Account Growth & Creative Direction for a Handcrafted Jewelry Business
Overview
Rutheny Jewelry is a nature-inspired fine jewelry brand specializing in handcrafted pieces created through the lost-wax casting process.
I supported the business across daily operations, merchandising, client experience, and wholesale, helping translate craftsmanship into a cohesive customer experience.
My Role
Supported day-to-day brand operations across retail, e-commerce, and wholesale
Managed client relationships, delivering personalized sales experiences for high-value pieces
Developed merchandising and in-store presentation to reflect the collection’s nature-inspired storytelling
Built and maintained website content and product organization
Created seasonal line sheets and look books for buyers and wholesale
Tracked inventory and supported supply chain coordination
Key Work
Merchandising & Customer Experience
Developed in-store presentation and product layouts that translated the collection’s natural inspiration into a cohesive visual experience, influencing how customers engaged with and understood the work.
Seasonal lookbook excerpt created for buyer outreach.
Retail Partnerships & Growth
Supported account growth through outreach, buyer communication, line sheet development, and lookbook creation, contributing to new partnerships including Atelier d’Emotion, Hudson Beach Glass, and the 1stDibs marketplace.
Creative Direction & Digital Presence
Contributed to photoshoot direction, website design, and digital storytelling, helping build a cohesive visual identity across product imagery, e-commerce, and customer-facing materials.